Packaging Sustainability

In this course, we studied the fundamental ideas of consumer perception and market triggers, material selection, environmental impact and long-term strategic thinking. We did a packaging analysis and a final proposal for packaging innovation. Sustainable packaging design seeks to maximize appeal while minimizing environmental impact.

A project was developed throughout the course, studying current packaging from a well-known brand to propose a sustainable innovation that addresses a specific need. Below you will find the project presented for the repackaging of Garnier's micellar water bottle.

Academic project for Packaging Sustainability course, Spring 2024.

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